Dear,: an art exhibition documentation project | Chen Serfaty

In the framework of Manofim Festival 2016, Serfaty will be launching Dear, an online video platform proposing to reexamine the relationship between artists, artworks and exhibition spaces.

By documenting a series of art exhibitions from the low viewpoint of an automatic vacuum cleaner (iRobot), Serfaty produces an unprecedented defamiliarization of the exhibition space and concurrently imagines a new display strategy for artworks online. Acting as both original artwork and a new concept service, the website http://www.pathtodear.com will allow its visitors to wonder through a constantly expanding video archive of art exhibitions documented by the iRobot during its cleaning operation in different galleries, museums and art fairs in Israel and abroad.