MA in Management of Service Organizations

Goals

Graduates of the MA Program in Management of Service Organizations are seen as influential figures in shaping management and digital service practices in a rapidly evolving technological era, as well as leaders of the next generation of managers in the workforce.

The uniqueness of the program lies in its focus on digital service as an interdisciplinary and innovative field of knowledge, relevant to any type of organization, across all sectors and areas of activity.

Graduates of the program will be able to integrate innovative service management concepts into organizations and advance the field of service within the Israeli economy. Therefore, in addition to the degree studies, the program also offers a certification in Product Management.

General Description

In today’s era of digital transformation, every organization – public, private, or governmental – relies on a robust digital presence through websites, apps, AI-based bots, and, in the near future, even robots as part of their teams. To succeed in this dynamic landscape, managers must acquire the skills to manage and develop cutting-edge digital services effectively.

The MA program in Management of Service Organizations, accredited by the Israel Council for Higher Education, is grounded in the Service-Dominant Logic (SDL) paradigm and prepares students to excel as service-oriented managers by focusing on:

1. Co-Creation of Value with Customers

2. Leveraging Knowledge as a Strategic Resource

3. Facilitating a Value Network Approach

4. Embedding a Culture of Service Innovation

5. Transforming Employee Mindsets

The program also includes a certification in Product Management.

The 36-credit program can be completed in a single year (3 semesters). To cater to the needs of working professionals, studies are hybrid (on site and online) with classes held on Thursday afternoons and Friday mornings.

Key topics include:

Introduction to service dominant logic (SDL) and value co-creation
Digital Health and MedTech
Strategic planning
Research and Agile methodology
Innovation, AI and Robotics
Digital Marketing and Ecommerce
Computing and business strategy
Financial Management for Small and Medium Businesses (SME)
Thinking design and gamification
Advanced microeconomics
Financial statement analysis
Business development from idea to product/service
Final research project

For more information on the program in Hebrew, click here

Admissions Requirements:

BA from a recognized institution with a total average score of 80

For more information about admissions in Hebrew click here

Click here for Faculty and Staff

For more information please contact:

School Coordinator

+972 2 629-1966

+972 2 629-1935