Faculty and Staff - Politics and Communication (B.A)

Alex Selsky has extensive experience in senior roles in public relations, spokespersonship, and public diplomacy in the Israeli public sector.

He served as the first emissary of the Jewish Agency for public diplomacy and Jewish education at universities in New York during the Second Intifada and the Disengagement Plan.

Subsequently, he served as Deputy Spokesperson for the Jewish Agency and the World Zionist Organization, as Media Advisor to Prime Minister Benjamin Netanyahu for Russian-language media, and as the Spokesperson for the National Economic Council in the Prime Minister's Office.

He has initiated and managed political and public diplomacy campaigns in Israel and around the world. He appears and publishes opinion articles in Israeli and international media on various topics, including security, politics, economics, society, international relations, and more.

He serves as a reservist briefing officer for the Home Front Command in Israeli media in Hebrew and Russian, with the rank of Major.

He graduated with honors from the Executive Master’s Program in Public Policy at the Hebrew University and holds a Bachelor’s degree in Business Administration with specializations in Marketing Communications and Human Resources Management from the College of Management Academic Studies.

Has been teaching in the Department of Politics and Communication at Hadassah Academic College since 2013.

Dr. Shay Attias is CIC Research Fellow and a worldwide acknowledged expert for Diplomatic Studies & International Communications who coined in 2012 the notion of ""Peer-Peer-Diplomacy Network."" His pioneering research describes the latest developments in diplomatic practice and research, wherein civilians, by virtue of social media, are not only consumers of government information but also information producers, with the potential to bypass existing official government bodies. Dr. Attias's Ph.D. Dissertation (Awarded with distinction - International Relation - Bar-Ilan Univ.) was dedicated to exploring the changing nature of diplomacy as reflected in US's Public diplomacy during the global war on terror. Dr. Attias also serves as the Prime Investigator of the prestigious"" 2022 ״Erasmus Research Grant״ for the Hybrid Warfare"" global study task. As a former Senior Public Diplomat, Dr. Attias founded the first Agency for Public Diplomacy at the Prime Minister's Office of Israel. He carries vast practical experience in diplomacy, security, and global communication management. Today, he is a professor in various Israel's top Schools of Communication and Politics studies, where he teaches Public Diplomacy, Diplomatic Crisis Management, US Politics. His academic education and background include Harvard , USC's Annenberg School for Communication, and St. Antony's College - The University of Oxford (2022).

Primary expertise, courses teaching, and current research:

•Diplomatic Studies & International Communications  

• Power in IR

•Quantitative & Qualitative Measurement and Evaluation Methods in IR

•American Foreign Policy & The War on Terror

•Soft Power in the Age of COVID-19 & Global Uncertainty

A digital marketing expert with over 17 years of experience. Holds a B.A. in Communication and Management from the College of Management. In recent years, specializes in paid advertising across various advertising platforms, working with and advising organizations, companies, and small businesses to increase their sales volume and grow their business through online marketing.