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A digital marketing expert with over 17 years of experience. Holds a B.A. in Communication and Management from the College of Management. In recent years, specializes in paid advertising across various advertising platforms, working with and advising organizations, companies, and small businesses to increase their sales volume and grow their business through online marketing.

Dr. Rosenthal's research and teaching deal with how political actors strive to achieve their goals in parliamentary democracies, particularly in the Israeli case. His research mainly examines how political elites (prime ministers, members of parliament, high court judges, and senior officials) use institutional arrangements, rhetoric, and heresthetic(s) to turn their political desires into public policy. Alongside dealing with political elites, Dr. Rosenthal examines how weakened political groups operate in elections based on their social status to achieve their goals. In this context, his research examines the political behavior of Arabs in Israel and the electoral behavior of Mizrahim in Israel. Dr. Rosenthal's research utilizes the rational choice approach (with an emphasis on the realistic and pragmatic use of the principles of the approach) and research methods such as analytical narratives and quantitative research methods. Dr. Rosenthal was a faculty member at the Lauder School at Reichman University visiting lecturer in a program of Israeli colleagues on behalf of the Schusterman Foundation in the Department of Political Science at SUNY Binghamton University in the United States. He was a visiting researcher at the McMillan Center at Yale University. He was the first postdoctoral fellow of the Planning and Budgeting Committee of the Council for Higher Education in Israel in the Department of Sociology, Political Science and Communication at the Open University. Dr. Rosenthal studied all his degrees in the Department of Political Science at Tel Aviv University under the supervision of the late Professor Gideon Doron.

Arik Segal is an expert in international conflict management and innovative dialogue structures on sub-political levels. Following a political position at the Embassy of Korea in Israel (2009-2010) he set up his own independent consulting firm, focusing on the use of technological platforms in conflict management projects. He works in cooperation with international organizations, institutions and NGO's  in frameworks that impact decision makers and civil societies. Arik is a frequent guest speaker on Israeli and international stages such as Harvard Business School and the Interdisciplinary Center in Hertzelya. He teaches Negotiation in high schools in Israel and delivers conflict management workshops and trainings to NGO's and student groups. He is a US State Dept. international exchange alumni and a graduate of the International academy for leadership in Gummersbach, Germany. he holds an HBA in International Relations from the University of Toronto and a Masters' degree from Tel Aviv University in Diplomacy Studies, as well as a Mediator's certificate from Gevim Group.

After studies for the first degree in international relations at the Hebrew University, Aviv Shir-On joined the Israeli Foreign Ministry in 1978. In Israel Shir-On held various positions: assistant to the Director General of the ministry, director of the public affairs division, spokesperson of the Israeli delegation to the peace negotiation with Jordan, bureau chief and advisor to minister Beilin at the Ministry for Economy and Planning, spokesman of the Foreign Ministry, Deputy Director General for public diplomacy and DDG for European Affairs. Abroad Aviv served at the embassy in Bonn, Germany, as the minister (diplomatic rank) for congressional affairs at the embassy in Washington DC, ambassador in Switzerland, ambassador in Austria and the representative of Israel to the OSCE and the UN agencies in Vienna, ambassador to The Netherlands and as the diplomatic representative to the OPCW and the international courts in The Hague.

Aya Shoshan is a lecturer in the Department of Politics and Communication at Hadassah Academic College and a postdoctoral fellow in the Department of Politics and Government at Ben Gurion University. Her research focuses on social movements and struggles for social and political change around the world. Shoshan served as a visiting scholar in University of California, Irvine. She completed her MA and PhD in the Department of Politics and Government at Ben Gurion University, and her BA in Ethics, Politics, and Economics at Yale University.