Conference: Service Strategies – from Local to Global

"Service in the Global Era" is of pivotal importance in the planning of competitive marketing-oriented strategies for organizations. Service produces value, opportunity for differentiation, and promiting of relative advantage. The conference will deal with theoretical and practical aspects of service strategies in the global era, and how they influence customer experience and local service in Israel. The conference will include dialog between academic scholars and executives from the business and public sectors – entrepreneurs with infuence on different áreas of service.

The conference will be atended by Mr. Avi Yoktan - VP Customer Experience and Operations at IKEA, Dr. Itamar Ofer – CEO Herzliya Medical Center, Adv. Amnon Merhav – Director General of the Jerusalem Municipality, Prof. Shlomo Mor Yosef – CEO of the National Insurance Institution, Ms. Dana Lavie – Deputy CEO; the "90th Minute" group, Mr. Yoel Lifschitz – CEO Lavie Company of the Madison Group, Rami Levy – CEO Hashikma Marketing, and more.

The conference is open to the general public and students. For further details call the faculty office at 02-6291935 

Conference Schedule
To the conference invitation